2017 building decoration industry to enter the selection period of home decoration switch to why often failed?
Release time：2017-8-10 10:50:40
Core Tip: China's architectural decoration industry output value of up to 3.66 trillion yuan, of which the public sector industry's total output value of 1.88 trillion yuan, and home improvement industry evenly divided. New US Decoration is expected in 2020, the market capacity of the public sector will reach 3.04 trillion.
"Flat ground roar", as the real estate industry, "near the water", the architectural decoration industry has been unknown from the traditional small industry has been successfully promoted to the national economy and social life in the pivotal industry. In May 2017, China Industry Decoration Association released the "2016 China Building Decoration Industry Development Report" pointed out that China's architectural decoration industry output value as high as 3.66 trillion yuan, of which the public sector industry output value of 1.88 trillion yuan, And home improvement industry evenly divided. New US Decoration is expected in 2020, the market capacity of the public sector will reach 3.04 trillion. Market segmentation trend is obvious, with different architectural categories of professional advantages in the competition in the performance is more prominent, companies can no longer like all the same sweep of all business, 2017 building decoration industry to enter the selection period, but home improvement Often failed
Building decoration industry output value of the industry, industry output growth rate slightly higher than GDP growth
Source: Public information
2003 - 2014 China 's public building decoration industry market size
Forecast of Market Development of Public Equipment Industry in
Source: New America Decoration Data Center
Basically, most people "die" did not figure out the difference between public and home improvement, mistakenly think that the two is only the amount of engineering and building owners of the difference. In fact, the biggest difference between public and home improvement is that the professional requirements of the construction side are very different.
From the construction design point of view, due to the diverse form of public space, designed to become an important part of the core competitiveness of public enterprises, is one of the fundamental survival of enterprises, but also enterprises from the thousands of guerrillas stand out of the side of the sword. Second, the public involved in the construction of a wide range of plates, including home improvement is not involved in the fire system, air conditioning systems, drainage systems and electrical systems. If the enterprise does not have a higher project management level and standard construction standards, the final project implementation capacity may be lost thousands of miles. How to optimize the allocation of resources under heavy difficulties, make full use of internal and external industrial chain, reasonable control of project risks, are home improvement to the real barrier.
From the operation of enterprises, the operation of public enterprises is not as simple as home improvement, public goods consumers on the choice of the brand has a clear tendency, small and medium enterprises alone to want to cut a striking figure is not easy. Moreover, the public enterprises in the implementation of the project to pay performance bond, advance payment guarantee, performance bond guarantee, and advance a certain amount of construction funds, which makes small and medium enterprises often can not afford to pay large amounts of money and missed a great opportunity. In addition, it is worth mentioning that China's contracted public works project qualification examination and management is very strict, the lack of sufficient qualification certificate, corporate credit, business performance or equipment technology may lose the target project.
On this trend, I believe that, with its blindly attack the public transport industry, it is better to follow the trend of sharing the economy, the joint industry chain upstream and downstream enterprises, the establishment of a shared service platform, by the strength of the word-of-mouth enterprises responsible for operation, Business professionals to do their own good plate, with the same voice speech, to create the brand industry brand effect, to promote sustainable and healthy development of the industry. At present, many of the renovation service platform, such as Sina launched the grab the foreman, Tu Rabbit launched the commercial guarantee, the new US decorative launch of the industrialization are very competitive. Similar to this sharing platform will certainly be increasing, more small and medium enterprises will no longer alone, the development of the decoration industry will be more orderly, the interests of consumers will be more secure.
